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Brown Aesthetic

Although sometimes called a composite colour, brown is technically just a dark shade of orange or desaturated red, and can also be made by combining red and green. A brown aesthetic can run a huge range from vintage and antique looks to more modern cosy, autumnal or coffee shop type vibes, and is also widely found throughout nature as the natural colour of rich soil or dark wood. I love a good snuggly brown for everything from tea and coffee themes to autumnal outdoors and, of course, anything with a vintage-type flavour to it.

“God has a brown voice, as soft and full as beer.”

Anne Sexton
Brown Aesthetic
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A very old colour, the name comes from the Old English term brún, meaning any dusky or dark shade of colour, and refined into the meaning we know now around the 14th century in Middle English. Words around the world for brown often come from food and drinks; coffee in the eastern Mediterranean, chestnut in the west, chocolate in southeast Asia, and tea in Japan! Brown is often quoted as people’s least favourite colour because it gets associated with the plain, poor, and – amazingly – literal faeces (the old Roman word for the urban poor, plebians, was pullati, literally meaning “those dressed in brown!) but some of its more positive associations are the season of autumn, baking, homely atmospheres, wildlife, and homely or cosy vibes. It pairs well with pretty much everything depending on the desired mood, is excellent as a background, and works great with bolder colours that can pop against it.

Brown Themes & Meanings

  • nature
  • dirt, earth and soil
  • the plain or rustic
  • poverty (or simple living)
  • nuturing
  • stability and reliability
  • security and safety
  • warmth and comfort or “cosiness”
  • honesty and sincerity
  • sensibility and practicality, a “no frills” sort of vibe
  • antique or vintage chic, because of the colours of burned/aged papers and many older artefacts
  • coffee shop chic and associated moods – hot chocolate, warm tea, simple cakes or pastries

Example Brown Aesthetic Journal Ideas

Brown Aesthetic Examples in Nature

A wild brown bear
A wild brown bear
Brown boat orchid
Brown boat orchid
Brown and white wild deer
Brown and white wild deer
Meadow brown butterfly
Dried bracken and mushrooms
Dried bracken and mushrooms
Hollow oak tree trunk
Hollow oak tree trunk
Brown owl
Brown owl
House sparrows
House sparrows
Tiger moth
Tiger moth

More Brown Aesthetic Examples

Brown is a common shade in antiques
Brown is a common shade in antiques
Brown autumn leaves
Brown autumn leaves
Chocolate (and tea) are warming browns
Chocolate (and tea) are warming browns
The entire coffee industry is brown-heavy
The entire coffee industry is brown-heavy
Brown can be a really cosy colour
Dried and pressed flowers often go brown
Dried and pressed flowers often go brown
All things handmade and rustic
All things handmade and rustic
The snuggly joy of a classic teddy
The snuggly joy of a classic teddy
Vintage ads and photographs
Vintage ads and photographs

Example Shades & Variations of Brown

RYB Brown
#331800

Chestnut
#954535

Russet
#80461B

Taupe
#483C32

Chocolate
#7B3F00

Rosy Brown
#BC8F8F

Burnt Umber
#8A3324

Cigar Brown
#6D4F4B

Wenge
#645452

Example Complementary & Combination Colours

Maroon
#800000

Cocoa Brown
#D2691E

Khaki
#C3B091

Office Green
#008000

Pantone Blue
#0018A8

Dark Orange
#FF8C00